The Rise of Web-First Production
- Admin
- Jun 5
- 3 min read
Are The Fellas Studios the New Television Centre? - The Rise of Web-First Production
In recent years, the media landscape has undergone a major shift. Traditional television once the gateway to mass audiences - is no longer the sole platform for high-quality, mainstream content for a lot of people, including me.
Web-first production companies such as The Fellas Studios are leading a new era of digital broadcasting. They’re not just creating social clips they’re producing full-scale shows, interviews, panel discussions and podcasts, often with production values on par with some traditional broadcasters. With millions of views on platforms like YouTube, Spotify and TikTok, these shows attract loyal, highly engaged audiences - and advertisers are taking notice.
You can see a tour of their studios below.
The Fellas Studios is a London-based digital production company produces high-quality, creator-led content for YouTube and streaming platforms. Backed by a £1.5m investment from KSI, The Fellas Studios has quickly become a major player in the UK’s digital media scene, bridging the gap between traditional TV and online entertainment.
What Counts as “TV” Has Changed
Today’s audiences, especially Gen Z and Millennials, no longer differentiate between terrestrial TV and digital platforms. Watching YouTube on a smart TV is as much “watching television” as tuning into a network channel.
For many, this content is the mainstream - and its reach is undeniable. With millions of views and growing subscriber bases, these platforms are attracting the kind of viewership that once belonged exclusively to traditional broadcasters. I am 47 and I watch more content on YouTube than anywhere else.
Mainstream broadcasters like Channel 4 are increasingly embracing platforms such as YouTube to reach wider and younger audiences. By uploading full episodes, highlights, and exclusive digital content, Channel 4 is adapting to changing viewing habits and meeting audiences where they are most active. This move reflects the broader industry shift, with traditional broadcasters recognising the importance of digital-first strategies to remain relevant in an on-demand, mobile-centric world.
solo16: Bridging Broadcast and Digital
At solo16, we fully embrace this shift without abandoning our broadcast roots and clients. We regularly work with major terrestrial news outlets including the BBC and ITV, providing filming, live links and full production services for breaking news, political events, and major national stories.
Our fully equipped studio in Oxfordshire is ideal for podcast recordings, interviews, livestreams, virtual events, and more. Whether you’re a brand looking to launch a new series or a media trainer preparing your team for public appearances, we offer a flexible, broadcast-quality space tailored to modern content needs.
Our broadcast experience ensures that everything we produce meets the highest editorial and technical standards - whether it’s for television or online distribution.
Our Studio, Your Content
Our fully equipped studio in Oxfordshire near Swindon is ideal for:
Podcast production
Virtual events
Interviews
Livestreams
Pre-recorded content
An example of our studio being used to record political content for social media use. Aiming to reach new audiences.
A New Definition of Mainstream
The rise of studios like The Fellas is more than a trend it represents a fundamental change in how content is created, shared, and consumed. As the lines between web and TV continue to blur, the door is wide open for businesses and creatives to take control of their own platforms and connect with audiences in more authentic, direct ways than ever before.
solo16 is perfectly positioned to support clients across both worlds.
We believe the business model of The Fellas Studios centred around high-quality, creator-led content with strong audience engagement can be effectively adapted for other industries. From corporate communications and education to lifestyle and professional services, this approach offers a powerful way to connect with diverse markets in an authentic, accessible, and scalable format.
Ready to Create?
Get in touch with the solo16 team to discuss your next digital or broadcast project.
📍 Based in Oxfordshire | 🎥 Working nationwide | 🌍 Trusted by broadcasters and brands alike
