Microsoft Surface Meets Adobe

LIVE STREAM
CLIENT BRIEF
INFRASTRUCTURE

McCann London approached us on behalf of Microsoft UK as they wanted to livestream a masterclass series with Photographer Allan Hinton (@chaiwalla) showcasing the way their Microsoft Surface product works in harmony with Adobe's Lightroom and other Adobe software. Facebook Live had only recently been available for third party broadcast and this was the first time Microsoft Surface had used Facebook Live for live streaming in the UK. 

We supplied our PPU (Portable Production Unit) with 2 cameras and crew to cover the event in central London.  The event was streamed live to Microsoft UK's Facebook page.

OUTCOME

The four broadcasts gave the company a massive social reach and both McCann, Adobe and Microsoft were very pleased with our offering. 

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