Instagram Live Series with Phil Vickery
Working with a Global PR firm we were invited to shoot, edit and stream an instagram festival for a multinational food company.
The four day event would need to be broadcast across various Instagram brand channels including Branston and Bachelors.
We spent a week advising and planning the shoot and then the production process involved filming introduction clips in the clients fantastic new kitchen in Liverpool with event host and TV Chef Phil Vickery.
Being mindful of social distancing we rigged the kitchen for filming.
Phil cooked one of his recipes and was a joy to work with.
As his content was pre-recorded we supplied a monitor for Phil to see himself in the 9:16 aspect ratio that we would be broadcasting in.
This allowed him to ensure he did not move things out of frame. We also recorded an 'as live' conversation between him and another chef which again they could both view at the time of recording.
Our Motion Designer created a lovely animated countdown sequence for the start of the broadcasts as well as lower thirds and a transition.
This was a really good example of multiple creatives coming together and delivering a technically challenging project. We film everything in 16:9 widescreen so adapting to shooting in the rotated aspect ratio was a little challenging.
The client was very happy with the results and is hoping to run the festival again next year.
You can watch day one of the event here.
“solo16 were crucial for the delivery of our event.
From the beginning, they provided the right guidance on how we should conduct the Festival and were always responsive and available to counsel us on the technical production aspects.
They have the expertise we needed to feel confident about running our first-ever virtual event. It was incredibly useful and critical having solo16 on board for the project – we couldn’t have done it without them!”