How solo16’s Video Press Releases Transform Your PR Strategy
- Admin
- Aug 27
- 3 min read
Discover how solo16’s video press release services deliver fast, broadcast-quality PR content with on-site editing, live streaming, and clear pricing.
In today’s fast-paced media environment, written press releases alone are no longer enough to cut through the noise. Audiences expect engaging, visual content, and journalists increasingly prioritise stories supported by broadcast-quality video.
To stand out, businesses and organisations must adapt their PR strategies. solo16’s video press release services provide a professional, media-ready solution—delivering fast turnaround, on-site editing, and expert storytelling informed by decades of TV news experience.
Why Video Press Releases Deliver More Impact
A traditional press release remains valuable, but when combined with video, its effectiveness increases significantly.
Higher media pick-up – Journalists are more likely to cover stories with supporting video.
Stronger engagement – Video content captures attention more quickly than text alone.
Multi-platform use – Video can be embedded in blogs, shared on social platforms, and distributed to broadcasters.
Authentic storytelling – Tone, emotion, and credibility come across more clearly on video.
With solo16, your press release is not only read—it is seen, heard, and remembered.
A Proven PR Video Workflow
solo16’s approach mirrors the efficiency of a newsroom, ensuring your content is ready when it matters most.
Step 1: Strategic Planning
Collaborating with your comms team, solo16 identifies key messages, soundbites, and visuals to align with campaign goals.
Step 2: Broadcast-Standard Filming
Filming is conducted by TV-trained crews using professional equipment. solo16 captures interviews, events, and announcements with clarity and editorial precision.
Step 3: On-Site Editing
Unlike traditional agencies, solo16 edits on location, delivering a polished video before leaving the site. This ensures same-day turnaround, critical for newsworthy announcements.
Step 4: Delivery & Archiving
Approved videos are uploaded and transferred securely. Raw footage is stored for up to 24 months, making it easy to request future edits, social formats, or campaign updates.
Transparent Pricing & Flexible Options
solo16 offers straightforward pricing to suit a variety of PR budgets.
Standard Package – from £450 + VAT
Includes up to 6 hours filming, editing, upload, master file transfer, and 24-month footage storage.
Optional Add-Ons (from £45–£75 + VAT per hour)
Re-edits for social media (portrait/square)
Extended edits for broadcast use
Additional edit sessions for future campaigns
Raw footage access (From £75 + VAT)
This flexible approach allows PR agencies, SMEs, and corporates to scale their investment based on campaign needs.
Broadcast-Quality Live Streaming
For announcements that demand immediacy, solo16 offers live streaming PR services powered by LiveU encoders—the same technology used by broadcasters.
Benefits of this include:
Stream directly to Facebook, LinkedIn, YouTube, and more
Broadcast to TV news galleries without third-party branding
Professional, clean production that elevates your message
This makes solo16 ideal for CEO addresses, product launches, crisis communications, and live events.
Who Benefits Most?
solo16’s services support a wide range of clients:
PR & communications agencies – Deliver stronger media assets.
Corporate teams – Strengthen internal and external messaging.
Public sector bodies – Distribute important announcements effectively.
Non-profits – Share stories that inspire action.
Event organisers – Capture and share highlights immediately.
TV newsroom expertise – Content shaped by decades of broadcast experience.
Unmatched speed – Same-day turnaround for fast-moving stories.
Transparent pricing – Flexible, affordable packages without hidden costs.
End-to-end reliability – From filming to archiving, solo16 provides long-term value.
In today’s media landscape, video press releases are essential to PR success. They increase visibility, strengthen engagement, and ensure your message is delivered with clarity and professionalism.
With fast delivery, transparent pricing, and broadcast-ready quality, solo16 is the trusted partner for organisations that want their stories seen and remembered.
👉 Learn more about solo16’s PR filming services and discover how video can transform your next press release here.
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