The Power of Video Marketing



As the saying goes, “if a picture is worth a thousand words, video can prove priceless.” solo16, a Cotswold based video production company, has rounded up the reasons why...

A well created video, shared strategically in the right places, is able to deliver your message to the viewer’s brain a lot quicker than text or imagery, as it’s easier for our brains to digest.

Video marketing is an extremely powerful tool when advertising your brand and company. 64% of consumers are more likely to buy a product after watching a video about it so we should all be using video marketing wherever we possibly can.

If that’s not enough for you, here’s the top reasons why you should start utilising video marketing today…

It’s Engaging

Videos are far more engaging than that of a graphic or text. By using sight and sound you’ll be able to emotionally connect with the viewer, this could lead to them fulfilling your call-to-action and/or buying your products!

Builds Trust

It’s important to build trust with your clients and prospects. According to Marketing Land, “48% of consumers say they trust online video ads”, meaning video is able to build trust between your company and its products or services, and your clients.

Better Conversion Rates

Using video marketing you’ll be sure to increase your conversion rates. Video marketing is said to be the best medium for conversion rates, in fact, “70% of marketing professionals report that video converts better than any other medium”.

Improves Email Marketing Campaigns

Making use of a video in your email campaign could “increase your click-through rates by 200%-300%”, which means your campaigns get the highest return on investment possible.

Search Engines Love Video Content

Video is said to be your free ‘jump the queue’ when it comes to search engine optimisation.

According to Forrester research, they found video on a web page makes it 53 times more likely to appear on the first page of Google. Therefore video marketing helps to increase your company’s searchable footprint.

It’s Easily Sharable

Due to the fast growing digital era we live in, the content we create is easily shareable. Meaning the reach of people the video you make has the potential to be seen by so many viewers. 92% of mobile video viewers share videos with others. Generally Facebook audiences are more inclined to watch a video, rather than reading text so it's important we give your audience what they want.

If you're ready to utilise the power of video marketing contact solo16 today, to discuss how they can help create a message which conveys your brand and products and engages with your customers and prospects!


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